Series of Animated Content Features G-SHOCK Creator Mr. Ibe Alongside 2D, Murdoc Niccals, Noodle and Russel Hobbs

Casio has announced an exclusive collaboration of its G-SHOCK brand of shock-resistant watches and the planet’s “Most Successful Virtual Act,” Gorillaz.

In celebration of the 35th anniversary of G-SHOCK, the partnership brings together two world-class, innovative culture-makers to offer a series of special videos in which Gorillaz help G-SHOCK creator Kikuo Ibe realize his lifelong dream.

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A global phenomenon embracing a truly collaborative philosophy, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way, achieving success in entirely ground-breaking ways.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’.

Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness.

The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure.

Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”

Virtual group Gorillaz is singer 2D, bassist Murdoc Niccals, guitarist Noodle and drummer Russel Hobbs. Created by Damon Albarn and Jamie Hewlett, their acclaimed eponymous debut album was released in 2001.

The BRIT and Grammy Award winning band’s subsequent albums are Demon Days (2005), Plastic Beach (2010), The Fall (2011), Humanz (2017) and current album The Now Now (2018).

A truly global phenomenon, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way.

Gorillaz have achieved success in entirely ground-breaking ways, winning numerous awards including the coveted Jim Henson Creativity Honor.

For the latest news about the GORILLAZ x G-SHOCK collaboration, visit: https://www.gshock.com/gorillaz.

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