The Disruptors exhibition at the Petersen Automotive Museum in Los Angeles has showcased original automotive conceptual design by two renowned designers.
Highlighted in the exhibition is a reimagined Lamborghini Countach entitled Lo-Res Car Sculpture as well as futuristic modes of transport including a carbon fibre skateboard, deconstructed trucks and motorcycles.
The Petersen Automotive Museum describes the exhibition as: ‘Having adopted the fundamental principles of reductionism, designers Rem D Koolhaas and Joey Ruiter apply a minimalist approach to the look of conventional objects in independently conceived, yet complementary ways.
‘Both Koolhaas and Ruiter share a self-imposed mandate to strip all expectation of conformity from products ranging in scope from footwear and furniture to automobiles and motorcycles.
‘Yet while their goals are shared, they pursue them through their own respective companies, United Nudeand J. Ruiter.
‘Seizing an opportunity to create (and then cater to) a growing demand among enlightened, progressive consumers for the sophistication of simplicity, Koolhaas and Ruiter have eschewed a traditional design approach and in doing so left themselves free to mould familiar objects in unexpected ways.
‘A happy by-product of such a practice, their simple designs also obviate many of the production problems that one would expect to encounter had the objects been more traditionally complex.
‘Together, Koolhaas and Ruiter jointly expose the barriers posed by currently accepted manufacturing methods, which have resulted from binary conceptualisations of production (form versus function), costs (time versus money), and resources (labor versus materials).
‘By eliminating gratuitous complexity, they have imbued their creations with a technical sophistication that could not have been achieved otherwise.
‘Deliberately titled Disruptors, the Petersen Automotive Museum exhibition presents the works of two designers whose markedly different approaches upend the norm by superimposing technology and art on one another.’