Netflix has announced that Jackie Lee-Joe has been appointed as the company’s newest Chief Marketing Officer.

Jackie has served as CMO of BBC Studios, part of the British Broadcasting Corporation, since 2015.

Ted Sarandos, Netflix Chief Content Officer, said: “Jackie is a truly original thinker with a wealth of global experience – making her the perfect fit as our next Chief Marketing Officer.”

“I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world.” 

Jackie Lee-Joe said: “Netflix is a much loved and respected brand with audiences globally thanks to its rich and varied original programming. I’m thrilled to be joining one of the most creative, dynamic and fearlessly innovative companies in the world.” 

A graduate of the University of Sydney and the University of New South Wales, Jackie joined the BBC in November 2015from Skype, where she was Global Director for Audience, Entertainment Marketing & Broadcast Media. 

She has over 20 years of marketing experience with leading media, technology and telecoms companies including Virgin Mobile, Carphone Warehouse and Orange. She will start at Netflix in September and will be based in Los Angeles. 

Jackie succeeds Kelly Bennett, who announced his retirement from the company earlier this year. 

Netflix is the world’s leading internet entertainment service with over 148 million memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. 

Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.